Start With Why

In his best-seller Start With Why, author Simon Sinek argues that the best companies and organizations, the ones we remember, are those that have a clear sense of purpose. Their “Why” supersedes their “What.” Their products and services exist because of their “Why.” Mission before Action.

What if we did that for ourselves? As artists, what if we really honed in on our “Why” for creating. What if we had our own personal mission statement? Not just cool words on a page. But something we believed to our core.

I’m guessing that we would then get clarity on what projects we wanted to make. And with whom.

And our output, our choices, would reflect that clarity.

And then maybe, just maybe, we’d have a shot at being remembered. By the right people. For the right reasons.