“A placebo is a story we tell ourselves that changes the way our brain and our body work.” -Seth Godin
Numerous articles like this one and this one have been written about the power of the placebo (or really, the power of the mind). The placebo effect is real. Consider for example, that in most drug trials the efficacy difference between the actual drug and the sugar pill isn’t all that great. Often the placebo wins and therefore the drug doesn’t get FDA approval
The more compelling you make your story and the more you share it with others (including your “why“), the more powerful the placebo. Both for you and your audience.
P.S. – This podcast episode.