Category Archives: Uncategorized

“We suffer more in imagination than in reality.” -Seneca The task is the task. Don’t make it any more than what it is by thinking about how much you don’t want to do it. Or why you have to do it. Or how arduous and long it’s gonna take. Just start doing it. Almost alwaysContinue reading “No Tsk Tsk Tsk…Task”

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently amongContinue reading “Satisfiers Vs. Maximizers”

If you enjoy the play the first time you see it, then go see it again (and bring a friend). Not only will your support mean a whole heckuva lot for the artists and theatre company, but you yourself, will enjoy the show that much more. You’ll notice and appreciate things you didn’t catch theContinue reading “Twice As Nice”

“The biggest myth about creativity is that it needs freedom. It doesn’t. It needs constraints.” -David Epstein, Inside the Box: How Constraints Make Us Better “Constraints breed resourcefulness: The highest form of creativity is found by improvising within a set of restrictions.” -Ryan Holiday, The Obstacle Is The Way “I don’t need time. What IContinue reading “Constraints”

“Everyone has a plan until they get punched in the mouth.” -Mike Tyson “We are what we repeatedly do. Excellence, then, is not an act, but a habit,” -Aristotle “We first make our habits, then our habits make us.” -John Dryden You can have the greatest plans in the world, but if you don’t haveContinue reading “Habits Over Plans Every Single Time”

I started The Vs. Studio with this mission: “To help artists find and manifest the work they are passionate about, and to do so with excellence and generosity. For themselves, their fellow artists and the audience they seek to serve.” I believe that if we create meaningful work with meaningful community, then we can reachContinue reading “The Vs. Studio and IRONBOUND”

I’ve grown a goiter by dwelling in this den—As cats from stagnant streams in Lombardy,Or in what other land they hap to be—Which drives the belly close beneath the chin:My beard turns up to heaven: my nape falls in,Fixed on my spine: my breast-bone visiblyGrows like a harp: a rich embroideryBedews my face from brush-dropsContinue reading “No A.I. Art”

“Nobody knows anything…… Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” -William Goldman “George Lucas was very sure that Star Wars would be a flop and did not attend the premiere because heContinue reading “Nobody Knows”

“You must choose.” -Yoda, The Empire Strikes Back “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard”. -Barry Schwartz, book The Paradox Of Choice Traditional economics is all about scarcity. We want everything, but we can’tContinue reading “An Economics Of Abundance”

“Your problem is not the outside world, your problem is the story you’re telling yourself about the outside world. And that story is a choice. If you’re not happy with the story, tell yourself another story. Period. That simple.” -Seth Godin “The happiness of your life depends upon the quality of your thoughts.” -Marcus Aurelius,Continue reading “Better Stories. Better You.”