Your why for doing something doesn’t need to be neat and perfect.  It doesn’t need to be some kinda thesis statement.  Or Power Point.  Or catchy, one sentence tag line.  

Far from it.

It just needs to mean something to you.  And hopefully radiate passion to those you enlist on your artistic journey.

Maybe your why is messy.

I don’t why I’m doing this.  I just uh…I don’t…I can’t put it into words exactly.  I just have to…Not doing it would be soul crushing.

That’s powerful.  That’s passionate.  That’s enough.

You got me.

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