The Art In Your Appreciation

Our inspiring definition of art: “doing something that might not work in service of others.” Using this definition as our guidepost, we see that art isn’t only about making, it’s also about appreciating what others have made. Consider that when we appreciate, we risk two of our more valuable assets: our time and attention. WeContinue reading “The Art In Your Appreciation”

Marketing Is Storytelling

“Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread…Marketing is our quest to make change on behalf of those we serve.” -Seth Godin, This Is Marketing Marketing is not this commerciaI. I mean, I guess technically it is. But no. It’sContinue reading “Marketing Is Storytelling”