“Let The Work Speak For Itself”

“I just want to let the work speak for itself.”

While noble in theory, this idea is doomed to fail. (Trust me. I’ve learned this and continue to learn this the hard way.)

Because work doesn’t speak. It just is.

People do. And it’s your job as a producer to get them to see and hopefully speak about your work. To others. That’s where marketing comes in.

If a tree falls in a forest and no one hears it…