If You Build It, Will They Come?

They will.

If.

You know specifically, who they are.

And.

You know specifically what you are building.

Yes, Roy Kinsella took a huge leap of faith. And didn’t really know why other than a strong voice telling him to.

But, he did know he was building a baseball field for baseball players to play on it.

Before building it, ask yourself, who’s it for and what’s it for?

Then you can leap.