“You cannot sell to someone unless you know who they are and what they want.” -Turney Duff
My friend Turney tells a great story on IG about selling. You can find it Here. And be sure to check out all his posts. They are chock full of phenomenal advice, especially for a young person trying to find their way in the world.
If you know exactly what you’re selling AND why it’s important AND exactly who you are selling to AND what they might want, then you can even sell sand to someone in the desert.
If you don’t know the above yet, start by finding your minimum viable audience. Which, per Seth Godin is “The smallest group that could possibly sustain you in your work.”
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