Your favorite food item or household product gets discontinued.
Your favorite restaurant or store is about to go out of business.
Tension is created. You might suddenly be spurred to buy a whole bunch of the product or visit that restaurant one last time.
It’s here today, gone tomorrow.
That’s the magic of live theatre. And when producing a show and trying to get people to come, you’d be wise to lean into this tension, this magic, this ephemerality. Your messaging must include a spirit of “There’ll never be another night like this. Tonight’s your only chance. Don’t miss it!”
The Vs. Studio Blog 