To Care Or Not To Care

For the producer or anyone starting a project…

No one will ever care more than you. Especially at the outset.

Why should they? It’s your project.

Their priority is not your priority.

So, you have two choices.

(1) Don’t care if they care. Have no expectations. Plan to do it all yourself. (Depending on the medium, this might not be possible.)

(2) Inspire them to care.

How do you do this?

Let them know why this matters to you and why you want and need them on board. How much you value them. Then throughout the process, be very specific and precise about what you need done and when you need it done by. All the while, making space for their individual artistry to flourish. Also, have backup plans in case things don’t go as well as planned or deadlines don’t get met. Stuff and life happens. So be sure to forgive them and yourself.

This second, inspiring choice is much harder and takes much more work. But it will be so much more rewarding and fulfilling in the end.

What will you choose?