“You must choose.” -Yoda, The Empire Strikes Back
“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard”. -Barry Schwartz, book The Paradox Of Choice
Traditional economics is all about scarcity. We want everything, but we can’t have everything, so we must choose.
But perhaps today, especially in wealthy countries like the United States, we need a new economics. An economics that teaches us how to choose amidst an abundance of options. Like what we eat, what we read, what we watch, and how we spend our time.
In some ways, it might be harder to choose when you can have everything. But nonetheless, you must choose. So choose wisely my friend.
May The 4th Be With You.
The Vs. Studio Blog 