Eyes Wide Open

The passion project you’re about to embark on will be harder than you ever could’ve imagined.

It will cost more and take longer than you think.

All kinds of things will go wrong that you never could have planned for.

You will be pushed to your absolute limit. And beyond.

Still want to proceed?


Because if you do, you’ll remember it for the rest of your life.

P.S. – Supposedly the explorer Ernest Shackleton took out the advertisement pictured above seeking crew for his infamous Antarctic expedition. He was flooded with responses. Over 5,000 answered his call.

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