“People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds. They want to make something timeless, but they focus instead on immediate payoffs and instant gratification.” -Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts

“Visionary companies are so clear about what they stand for and what they’re trying to achieve that they simply don’t have room for those unwilling or unable to fit their exacting standards.” -Jim Collins, Built to Last: Successful Habits of Visionary Companies

Care way less about being timely.

Care way more about being timeless.


Seek out and strive for excellence at every turn.

Yes, it’s really freaking hard to make a stone cold classic, something that’s built to last. But that doesn’t mean you shouldn’t try. After all, the joy lies in the pursuit.

And the good news, the inspiring news…if you achieve timelessness, you’ll always be timely.

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