The Tap On The Shoulder

The most important takeaway of Mark Duplass’ SWSW Keynote speech “The Cavlary Isn’t Coming” (worth listening to frequently) is that there is no cavalry.

Maybe you’re thinking…if I work really hard, if I make some good art, if I produce some worthwhile content, then someday I can relax a bit. It’ll get easier. I won’t have to do it myself. I’ll get that tap on the shoulder….”Come on in. We’ve been waiting for you kiddo.”

“Ah, I’ll have arrived.”


No tap on the shoulder.

No cavalry.

You’re it.

You are the cavalry.

Find and manifest the next project that’s worth fighting for.

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