A Simple Why Will Do

I recently re-watched one of my favorite performances by my favorite actor, Jack Lemmon in “Days Of Wine And Roses.” If you haven’t seen, it’s a must. Lemmon and Remick are at the top of their game portraying a couple destroyed by the ravages of alcohol.

I came across the original trailer for the film Here. What’s fascinating is that at the 90 second mark, the film clips end and Jack Lemmon walks out to the soundstage and talks directly to the camera. He speaks from the heart about how much the film means to him, so much so that for the first time in his career, he’s appealing directly to the audience to see it. Simple. Classy. Earnest. Powerful.

When you’re marketing your passion project and/or explaining your “why” to people, you can do it just like Jack…Look ’em square in the eye and tell them how much it means to you. Your why doesn’t get any better than that.

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