Generally speaking, you can’t afford to buy a house without having money for a down payment.
The same holds true if you want to produce a play.
According to TCG’s latest “Theatre Facts” study, intimate theatres (those with budgets less than $500,000) earned less than 50% of their income from individual ticket sales.
That means you have to fundraise AHEAD OF TIME in order to make up the difference.
Otherwise, you’re not ready to produce it.
The Vs. Studio Blog 