Ticket Sales and Donations

Generally speaking, you can’t afford to buy a house without having money for a down payment.

The same holds true if you want to produce a play.

According to TCG’s latest “Theatre Facts” study, intimate theatres (those with budgets less than $500,000) earned less than 50% of their income from individual ticket sales.

That means you have to fundraise AHEAD OF TIME in order to make up the difference.

Otherwise, you’re not ready to produce it.

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