“Who’s Coming With Me?”

You have your passion project. You’re on fire. Everything makes sense to you. Finally. You announce it to the world. And…

…crickets.

It’s a lot like this scene–which I love–from the movie Jerry Maguire.

Just because it’s all so clear to you doesn’t mean it is to them. Your job as a producer is to get people to see what you see. To trust you with their time and attention. To show up. And that’s not easy.

It will require massive and constant effort, consistent messaging, and at some point, a willingness to go out on a limb. To risk. To stumble into the darkness.

But all you need to do is to turn the lights on for just one person. Start there.