“What’s in a name? That which we call a rose/ By any other name would smell as sweet.” -Shakespeare, Romeo and Juliet
Not starting your company or band or project or script or whatever idea you have until you have the perfect name for it is just an excuse to stall.
You’ll never have the perfect name.
Just pick something pretty good. Or at the very least one that doesn’t suck.
And get to work.
True story behind why we named ourselves “Vs. Theatre Company” (or at least a major reason)…It was the title of our favorite Pearl Jam album. (H/t to my good buddy Ron Klier for that one.)
The Vs. Studio Blog 