“When we take the focus off ourselves and what we want, we inherently become more creative with our messaging because we have to imagine what someone else would want, which moves us away from our assumptions and the familiar.
Because most of the anxiety we experience often comes from worrying about ourselves and what will happen to us.
It’s primitive and instinctual, so for many of us, it’s natural to focus all of the attention on our own experience.
But the magic happens when we take that pressure off and just take a moment to think about the other person’s experience.” -Michael Roderick
It’s not about you.
It’s about the work. And your audience’s experience with the work.
Let that free you to take the necessary creative risks to make great work.
And humble you to keep your ego in check.
Because it’s not about you. It never was.
It’s about the work.
The Vs. Studio Blog 