“The tao that can be told is not the eternal Tao. The name that can be named is not the eternal Name. The unnamable is the eternally real. Naming is the origin of all particular things.” -Tao Te Ching by Lao-Tzu (Stephen Mitchell translation)
“We are what we repeatedly do. Excellence is a habit, not an act.” -Aristotle
A follow up to yesterday’s post “What’s In A Name”…
Pick a name for your project (or company or whatever it is you’re trying to do) that feels right to you in the moment. Don’t worry if it’s perfect. Just decide on something and get moving.
If you’re intentional and consistently produce excellent work over a long enough period of time, then the name will eventually be perfect.
Because everyone will associate your name (or brand) with excellence. And that’s a perfect place to be.
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