A recent lesson from our Vs. Studio Producing Workshop…
Don’t wait for the reviews and audience feedback to see if your show is a hit.
That’s too late.
Assume it’s a hit from the very beginning. Waaaay before the show opens. And let all your marketing efforts reflect this confidence.
“How can I have this confidence before it opens?'” you might ask.
One…You took the time to find out what you’re truly passionate about and why it’s important to you.
Two…You decided to produce this passion project with excellence and generosity at all times. For yourself, your fellow artists and the audience you seek to serve (knowing who’s it for and what it’s for). You cared enough to make it and share it.
Three…you took massive and continuous action. Including telling people why you made it and why you’d love for them to show up.
Because you have these three (rare) elements, assume your show is a hit.
It will be.
It already is.
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