“How Can I Help Them?”

“Ask not what your country can do for you–ask what you can do for your country.” -John F. Kennedy, 1961 Inaugural Address

“Your being increases in the measure you give it away.” -Saint John Paul II

Whether it’s fundraising, donor outreach, recruiting board members, or attracting audience…

Not: “How can they help me or my organization?”

Instead: “How can I or my organization help them?”

By answering the latter question, you will attract the right people for your mission or endeavor. That’s the paradoxical “law of the gift” at work.

P.S. – The full speech.