“Hard choices, easy life. Easy choices, hard life.” -Jerzy Gregorek, former Olympic weightlifter
Speaking of doing hard things today so that things are easier tomorrow, this past blog post including the story below about Paula Scher:
In 1998, Citibank and The Travelers Insurance Company merged.
They hired legendary designer Paula Scher to create a new logo.
In their first meeting, on a napkin, Scher drew what became the iconic Citi logo.
As Scher got up to leave the room, someone from the Citi team asked,
How can it be that it’s done in a second?
“It’s done in a second and 34 years,” Scher replied. “It’s done in a second [and] every experience and everything that’s in my head.”
It’s hard today.
Do it anyway.
And then think how easy will it be for you in one, five, ten, twenty,…thirty four years from today.
The Vs. Studio Blog 