“Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers.” -Seth Godin
Facts are fine. But stories are where the gold is.
If you want to teach people or inspire them to take action, tell them a great story. (Bonus points when you can weave facts into the story.)
Speaking of, here’s q quick one for you (h/t to Sahil Bloom’s Curiosity Chronicle):
The villagers had been coming to the local wise man every week, many complaining about the same problems each time.
One day he told them a joke and everyone roared in laughter. After a couple of minutes, he told them the same joke and only a few of them smiled. When he told the same joke for the third time, no one laughed.
The wise man smiled and said, “You can’t laugh at the same joke over and over. So why are you always complaining about the same problem?”