“A man that hath friends must show himself friendly: and there is a friend that sticketh closer than a brother.” (Proverbs 18:12 and the epigraph from Tarell Alvin McCraney’s powerhouse of a play, The Brothers Size)
“I’m always trying to make the intimate epic, meaning finding a way to grab my personal impulses or the personal impulses that I see in other human beings and activate them in a way that allows the theatrical engagement to be epic.” -Tarell Alvin McCraney
This past Wednesday night I saw a dynamite production of The Brothers Size at the Geffen Playhouse. We had a great turnout from our Vs. Theatre Club.
A friend and attendee said to me, “When I read the email Johnny, I wasn’t sure if I wanted to see the show. But then I clicked on the video you included where the playwright talks about how much the play means to him, and I got my ticket right away…I’m so glad I did.”
(The video he was referring to is this one. It’s with playwright and Geffen Artistic Director, Tarell Alvin McCraney. Give it a watch.)
If you want people to come see the art you’ve made, tell them why you made it. Why it matters to you. Get personal. Share as much as you can.
Because when you share your why, they (your intended audience) will now have their why. And when they do, they’ll show up.
P.S. – Go see The Brothers Size. It’s fantastic. The writing is masterful, the direction is spot on and the actors are sublime. For tix/info, click Here. Use discount code “Size20” for $20 tickets now through August 21.
P.P.S. – This article.
The Vs. Studio Blog 