Often the reason we don’t make the change we want isn’t because we’re ignorant, it’s because deep down we’re indifferent.
You don’t need more knowledge.
You might just need to care more.
And if you’re the one trying to convince others to make a change or back a cause or give attention to your art, then you have to get them to care. You do it by aiming for their heart. Not their head.
The Vs. Studio Blog 