Stop waiting and thinking up your original, “million dollar idea.”
Instead, come up with your “one dollar idea.”
Meaning, find a simple, perhaps even boring, idea that has value to someone else. A value in which that someone would be willing to pay you one dollar more than it cost you to make or provide it.
Then, harness all your energy and resources to produce a “million dollar execution” of this idea.
The Vs. Studio Blog 
Johnny, I love this. I’ve been working on a long-term personal project – a photobook for which I’m shooting medium format film in a city an hour from LA. It could take years – and that’s normal for photobooks. But feeding off your 40 Day Challenge, I committed to making not a book but a zine THIS MONTH. Rules: iPhone photos only, 20 max, mounted on construction paper with a simple cover and cheap copies from there. If I can sell them for a buck more than the cost of copying, I’ll be thrilled. (But even if I can’t sell one, I’ll still be thrilled, because the project will be accomplished!)
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